Pet Minder

UX Design of a new mobile app

Project Overview

ReminderX is a Cleveland-based startup software company that has built and launched a simple To-Dolist and reminder app for both the iPhone and Android platforms. ReminderX is unsure what the nextbusiness direction of the app will be. They want to be more than a generic To-Do list and reminder app,and therefore, they need guidance on what users to focus on, what problem(s) need to be solved, and how to solve them to determine product direction.

Role

UX/UI Design
User Research
Information Architecture
Wire Frames
Business Proposals

Constraints

3-week timeline; mobile first design

Problem to Solve: create an innovative mobile app

Provide recommendations on the future direction of ReminderX.
Provide recommendations on what users focus on, what problems they need solved, and how to solve them.
Provide initial low-fidelity workflows and wireframes

Design Process Overview

User Interview Findings

75% of the users were pet owners. 25% of the users had a pet but was not currently a pet owner.
25% of the users were responsible for the primary care/feeding/walking of the pet.
50% of the users were somewhat involved in daily maintenance of the pet.
Pet owners who are not primary caretakers are not accustomed to pet schedule(s) or needs. They do not want to have to remember maintenance and care.
Pet owners who are primary caretakers want to have an easy way to share a pet profile to a pet sitter (or a petowner who is not the primary caretaker) with a to-do list. Incentives and reminders can be set for completion of tasks or the entire to-do list.

Business Recommendation & Design Tenets

From analyzing potential app competitors, there is an opportunity to create an application with a community element combined with a gaming element to serve as a differentiation point between other applications.

Design for adoption: require a minimal amount ofinformation to create an account.
Make navigation intuitive: easy to use; finger-friendly tap targets.
Design controls based on hand position: ease of use means ease of reaching CTAs andinput fields with 1 hand.
Text should be legible: 11 point fonts; background and interface elements should contrast to make text legible.

Pet Minder

Design Process Overview

User Interview Findings

Workflows & Wireframes

Workflow: new user / pet owner setup

Wireframe: new user / pet owner setup

Workflow: complete pet profile

Wireframe: complete pet profile

Workflow: sharing a pet profile

Wireframe: sharing a pet profile

Workflow: view history of pet profiles sent

Wireframe: view history of pet profiles sent

Want to work together?